Understanding the community your club serves – and engaging with it – can bring huge benefits.
Sport is unique in being able to make a positive social and cultural impact in communities across the country.
Not only could having a deeper understanding of your community help you identify potential new members, volunteers and projects, but it could also help you develop a winning funding application.
Access our practical guidance and case studies on how and why you should take the time to recognise the positive benefits of engaging with your community.